Metrics
ROAS, CPL, LTV: The Metrics That Actually Matter in a Funnel
Not all metrics are equal. These six tell you if your funnel is profitable — or if you're just moving money from one pocket to another.
Strategies, metrics and tactics to build, optimize and scale your marketing funnels.
Mapping a funnel isn't a theoretical exercise — it's the only way to know where you're losing customers and money. Here's the practical method.
Not all metrics are equal. These six tell you if your funnel is profitable — or if you're just moving money from one pocket to another.
The break-even point is the line between losing and making money. Calculating it before launching a campaign isn't optional — it's mandatory.
90% of lead magnets don't work. Not because the idea is wrong, but because they solve the wrong problem — or solve it the wrong way.
Often used interchangeably, funnel and landing page are completely different things. Confusing them is one of the most expensive mistakes in digital marketing.
Email is still the highest-ROI marketing channel. But the sequence matters more than the single message. Here's how to structure it.
70% of carts are abandoned at checkout. It's not a price problem — it's a friction problem. Here's how to eliminate it.
Retargeting has the highest ROAS of any ad investment. You're already paying to bring traffic — retargeting lets you not waste it.
Same logic, completely different structures. Using the wrong funnel for your business is like using a cake recipe to make bread.
You don't need a huge budget to validate a funnel. You need enough data and the right method to interpret it.
Simulation isn't a luxury for big players. It's the most powerful tool a budget-constrained entrepreneur can use to avoid mistakes.
Acquiring new traffic is expensive. Selling more to existing buyers is almost free. Here's how to structure upsells and order bumps that work.